Sarah has been an active science communicator for over 5 years. She does so through creating and hosting workshops at science communication conferences, designing and delivering university course lectures, engaging youth in at-home science experiments online, and taking part in local community outreach initiatives such as Science Rendezvous, the Durham Regional Science Fair, and High School Science Days. In addition to this, Sarah has worked with a range of industry professionals and brands (Procter & Gamble, Dairy Farmers of Canada, Shell Canada, and many more!) to make educational science content, which engages the public into important conversations. Most recently, Sarah has begun assessing the efforts of her science communication practices through the analysis of analytical metric data obtained from various social media platforms. This is part of her goal to develop a research-driven approach to conducting science communication on social media.